Shawna Marino – Paris Fashion Week SS27

We love the bridal universe, and even after covering plenty of shows this season, we couldn’t pass this one up. When a designer completely flips the script on traditional wedding attire, it deserves a closer look. On October 3, 2026, during a runway show produced by Fashion Week Studio, the atmosphere shifted inside the historic Pavillon Dauphine. Enter Shawna Marino, the American designer who traded floor-length white gowns for ten ultra-short, unapologetically sexy couture minis.

Short, Sexy, and Accents of Pink

Forget traditional wedding dress protocols. Shawna Marino’s vision of the modern bride is confident, glamorous, and above all, fun. On the runway, custom laces, beaded appliqués, and light-reflecting embellishments wrapped around fluid mini silhouettes designed for women who want to celebrate on their own terms.

While the lineup played with classic bridal tones, a few unexpected pops of soft pink, including a striking 3D beaded floral finale dress, earned her the title of the week’s resident “Barbie designer.” But behind the playful exterior lies a genuine couture approach to the mini-dress, where every piece is cut to embrace the body without reservation.

Real Craft Behind the Barbie Aesthetic

It is easy to get distracted by the sparkle, but dismissing this energy as mere playfulness means missing the point entirely. Behind this high-octane glamour sits a relentless work ethic.

It took nine months of labor, intensive sourcing trips from New York to Dubai, and an uncompromising edit, slashing seventeen initial designs down to ten, to deliver this sharp runway statement. Deeply rooted in her Italian heritage and fueled by her personal faith, Marino proves that a playful, sexy aesthetic requires just as much discipline, hand-applied technique, and craftsmanship as any classical gown.

Posted in PFW