A Narrative of Refinement

On Monday, July 7th, during Paris Haute Couture Week, Phan Huy unveiled his Fall-Winter 2025/26 collection, a moment both intimate and momentous. For the young Vietnamese brand, this was more than a debut. It was a tribute to Vietnam, to the everyday poetry of rural life, and to the timeless gestures passed down through generations.

The show focused on cut, texture, and detail. Signature materials such as tulle, crepe, satin silk, and mesh were treated with reverence, rendered in a warm palette of beige, bronze, and earthy browns. Subtle volumes and exacting cuts shaped silhouettes that conveyed strength through quietness and control.

Every look reflected hours spent in the atelier. The hand embroidery and unique fabric treatments were executed with the kind of precision that defines true couture — each piece a testament to technical mastery and artistic vision.

Drawing deeply from his Vietnamese roots, the people, the landscapes, the textures of everyday life, Phan Huy reinterprets them through a couture lens. This collection doesn’t romanticize tradition; it refines and reframes it, engaging in a quiet dialogue with modernity.

With this collection, Phan Huy confirms his place among a new generation of designers who honor tradition through innovation.